s.Oliver brand profile Germany 2023 | Statista

How high is the brand awareness of s.Oliver in Germany?
When it comes to fashion store customers, brand awareness of s.Oliver is at 91 percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand’s logo and the written brand name.

How popular is s.Oliver in Germany?
In total, 31 percent of German fashion store customers say they like s.Oliver. However, in actuality, among the 91 percent of German respondents who know s.Oliver, 34 percent of people like the brand.

What is the usage share of s.Oliver in Germany?
All in all, 16 percent of fashion store customers in Germany use s.Oliver. That means, of the 91 percent who know the brand, 18 percent use them.

How loyal are the customers of s.Oliver?
Around 14 percent of fashion store customers in Germany say they are likely to use s.Oliver again. Set in relation to the 16 percent usage share of the brand, this means that 88 percent of their customers show loyalty to the brand.

What’s the buzz around s.Oliver in Germany?
In September 2023, about 9 percent of German fashion store customers had heard about s.Oliver in the media, on social media, or in advertising over the past three months. Of the 91 percent who know the brand, that’s 10 percent, meaning at the time of the survey there’s little buzz around s.Oliver in Germany.

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